Julia Marr, a Junior in Supply Chain Management and a Lab Assistant at the Auburn RFID Lab, received a scholarship from NRF to attend the 2017 conference in NYC. We sat down with her to discuss the process, the highlights, and her takeaways.

First, some background. NRF stands for the National Retail Foundation and every year they host a conference in New York. They invite thousands of companies to attend, speak, and showcase their latest innovations and technologies. Every year they offer scholarships allowing 2 students from every university in the U.S. to attend free of cost. 

We asked Julia, why only two students? “One student is selected from the College of Human Sciences and one is selected from the College of Business. Human Sciences is involved because they handle the fashion merchandising side of things and business was invited to the conference for more of the Supply Chain Management perspective. They are looking to merge the two perspectives as much as possible now.” Pulling the best student from each college gave the attending students the unique opportunity to connect with those at other universities and learn from those working on the other side of the spectrum in the retail chain.

But what about the scholarship itself? “The process was pretty difficult. I had to write 3 essays and create a timeline of retail and how RFID has been implemented over the years. It was a pretty intensive process, it took a couple days to fill out.” She continued and stated that “..the students at the lab were encouraged to apply because we have such a vast knowledge of what is happening in the RFID world and retail.”

It was an intense process, but with only one student being selected from her college, it had to be. Was it worth it? Julia discussed how inspiring the conference was for someone in her position. “It was a very inspiring conference. There were huge business leaders there. The most inspiring was probably Macy’s. They just placed such an emphasis on tasks that we do every day at the lab and how those are being used every day in their stores. It showed how they’ve achieved their dreams and goals, just starting off small as a student researcher or working in a lab and growing their business and fulfilling their dreams.”

To finish the interview off, we asked her if she would recommend the conference to other students. Would she recommend applying for the 2018 scholarship? Her answer? “I would absolutely recommend future students to apply! It’s intimidating, but I would encourage them to apply anyway.”

So check them out here, and we look forward to seeing if another lab assistant attends next year!

Want to see the entire interview? Head to our YouTube page and check it out!

Whether the brand buys the tags or the retailer subsidizes tagging, the cost will be absorbed into the cost of the item in the long run. We still have a few apparel retailers ask us about cost of goods increases for RFID tagged items. What many of them don’t realize is that the per-item cost of apparel RFID is quickly becoming independent of whether or not the retailer actually has an RFID program. Unless it’s an exclusive or private label item, retail RFID tagging is fast becoming a standard feature rather than a retailer requested option.

Now that the majority of the top 100 apparel retailers in the US have active RFID deployment programs, brands that are selling to multiple retail customers are eventually going to have to decide whether to try to segregate RFID tagged inventory in their supply chain for a particular retailer, or just go ahead and tag everything with RFID tags whether their other retail customers requested the tags or not. 

Surprisingly, the number at which most brands shift over to the “just tag everything strategy” is much lower than one might think. Typically once 35-40% of items are being shipped to an RFID enabled retailer, the brands will go ahead and tag the other 60-65%, even though those retailer customers may not even be requesting the tags yet. Its just cheaper and easier than sorting RFID tagged from non-RFID tagged inventory. 

We actually went to one retailer to help them with their RFID tagging program for denim, and in the store we immediately began scanning thousands of RFID tags on non-denim items. We found that their entire store inventory of men’s dress slacks was already tagged! They were at full brand compliance, even though they hadn’t scheduled that category for rollout until months in the future. RFID had already tipped for their brands, all they had to do was collect the data and reap the benefits.

In the olden days of item-level retail between 2010-2013, single retailers were still driving their supplier base to RFID. Those days are long gone. Even though some retailers still believe they have the mandate to request or reject apparel RFID tags and their incremental cost, they are simply too late to the game to understand that the market has already passed them by.

Now that most brands and contract manufacturers have experience with RFID, the barriers to adoption are smaller.  As the market tops 5 billion tagged items this year, and apparel RFID has crested the adoption curve to common practice, new non-apparel items with high demand for “click and collect” or Buy Online Pick Up In Store (BOPUS) are fast becoming the next generation of RFID tagging demand. 

Electronics and Sporting Goods are the first targets, as they are categories that savvy customers tend to heavily research online before making purchases to stores. Retailers are learning the hard way that they simply cannot prevent disappointing their customers unless they can get their inventory accuracy up towards 95% plus, and the only proven technique in retail today to attain reliable inventory accuracy levels beyond 80% is with RFID.

Why is it that brands are more willing to invest in RFID on their items now than in the past?  What has changed about data management, serialization, and the cost of tagging that reduces the financial burden?  Why are some brands now asking their retail partners to hurry up and adopt RFID in their stores? 

These are all pressing questions we plan to answer on our blog early in 2017. Please check back often as we get to the bottom of these FAQs. Looking for more information in the meantime? Click below to view the research paper section on our website to see all of our research over time.